Capturing ideas during a SWOT Analysis session can be difficult. While the session may produce some great ideas, capturing them on sticky pads or sheets of paper is messy and ineffective and it can be difficult for the facilitator to collate the information gathered. It is also difficult to achieve consensus during the session due to an incomplete view on the data.

MindGenius allows you to work with your attendees to gather far more information, keep focus, stimulate participation and make sense of your information during your exercise, allowing you to use SWOT Analysis as an effective every day technique.

• Use SWOT templates and appropriate questioning within MindGenius to brainstorm your ideas and capture greater amounts of information in a re-usable format.

• Quickly categorise and re-order your ideas to enable elaboration on earlier points and a greater understanding on the information gathered.

• Stay on track with the MindGenius Map Explorer and manage disruptive tangents.

• Refine ideas, remove duplicates, in order to identify where you need to leverage your strengths, prioritise your opportunities, remove weaknesses and overcome threats.

• Work with your attendees to gain consensus on which information is relevant, linked and in context and sort your information during the exercise.

• Export information to MS Office packages to further develop your strategy, get actions started immediately or kick-start projects.

You and your attendees will be able to achieve true collaboration on the information gathered, collate and group information and reach a common understanding, and consensus during the session, meaning everyone plays a part in the analysis and solution.