A Guide to Saving Time in Marketing Planning

 These repeated processes can be time consuming if you are starting from scratch every time, but having templates of these which you can refer to as the starting point each time you begin working on a new project can save a lot of time and effort, meaning you can kick things off quicker which ultimately means you can get more done.

Like most marketing teams, here at MindGenius we have basic starting points for any marketing project and use our own tool, MindGenius Online to scope these out and plan the way forward.  In my own MindGenius Online account, I have templates set-up for our team for:

• Full campaign planning
• Website design
• Planning content
• Event planning
• Social strategy

The main benefit for me is that every time we start something new we follow one of these processes, I can just copy the original and most of the questions and plans I need are already prepared, meaning I can edit rather than having to recreate everything all the time. 

Take for example, full marketing campaign planning. There are a number of questions which need to be answered for every new marketing campaign, such as who is the target audience? Which channels to market are we going to use? How will we measure the success of this campaign? The template can act as the foundation on which your campaign is built upon. You would then just need to alter some aspects so that it relates directly to each specific campaign.