Templates

Competitor Positioning Mind Map

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1. Who is the competitor?
 
    1.1. Company
 
    1.2. Product
 
    1.3. Service
 
2. Differentiation
 
    2.1. How does this represent
 
        2.1.1. Best value
 
        2.1.2. Competitive advantage
 
    2.2. How does this allow customer to differentiate themselves
 
        2.2.1. Overcome problems
 
        2.2.2. Improve their business
 
        2.2.3. Cost savings
 
        2.2.4. Customer
 
            2.2.4.1. Satisfaction
 
            2.2.4.2. Retention
 
        2.2.5. Win sales
 
        2.2.6. Etc
 
    2.3. How does this differentiate us from our competitor(s)
 
    2.4. Need deep understanding
 
        2.4.1. Customers
 
            2.4.1.1. Their people
 
            2.4.1.2. Their business
 
            2.4.1.3. Their issues
 
3. Competitive Advantage
 
    3.1. Is transient
 
        3.1.1. Price
 
        3.1.2. Innovation
 
        3.1.3. Route to market
 
        3.1.4. Time to market
 
        3.1.5. Brand
 
        3.1.6. Quality
 
        3.1.7. Reputation
 
    3.2. Clear differentiators
 
    3.3. Maybe not sustainable