1. Start with a blank map or open one of our handy pre-built templates
2. Consider your target audience, the purpose of the campaign, content and any relevant design requirements
Note: You can easily navigate your map using the ‘Map Explorer’ functionalit
3. Assign resources and deadlines
Note: View your information by resource, category, status and priority with
You can also use the Gantt Chart to keep on top of deadlines and timing
What to Consider when Writing Your Content Plan
Your target audience is one of the most important parts of your marketing campaign. These are the people you are speaking too. Consider your message, is it something they want to hear?
Why are you creating this campaign? What do you aim to achieve with your collateral? Do you want people to engage with your brand? Then consider a campaign that asks your audience questions they feel they have to answer.
When is each piece of collateral due for your marketing campaign? Consider the deadline for the whole campaign and work back from there to establish due dates for individual tasks.
Say you want a campaign that increases brand engagement. This marketing campaign could include a controversial blog post along with a range of conversational social media posts linking back. Ensure the messaging is consistent and that your comments section on the blog is working.
When you think of your marketing campaign in action, what does it look like? Discuss the all of the above with your design team, make sure they know the expectation of the tone and feel of the campaign.
Who’s doing what?
Identifying the strengths and weaknesses of individual team members can be a vital step in ensuring campaign success. Delegate your collateral and tasks wisely, this way you can ensure a higher success rate.