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How to Create and Use Better Infographics

It’s so important to keep up-to-date with trends in today’s modern world. One of the most recent trends we’ve seen is companies using infographics to provide information on their product or organisation.

Infographics are a fantastic and intuitive way of grabbing your customer’s attention and pointing out key facts of the subject you’re focusing on. They make your information stand out and are particularly useful for those who enjoy visual learning, something we know a bit about. This blog will explain what infographics are, and how you can use them to benefit you and your organisation.

What are Infographics?

The official definition of an infographic is just a visual representation of information and data, but it can be so much more. Using infographics to present information about your product or about your organisation is far more interesting than reading screeds and screeds of text – believe me, I’ve done my fair share of that.

Key Benefits of Infographics – Consumers.

  • The Stats don’t lie. Statistically speaking, infographics are far more superior in just about every way in business. Infographic posts are more likely to be shared on social media than any other type of content, and tweets that include visuals are 150% more likely to be shared.

Infographics and colourful imagery can also increase sales by up to 80%. Consumers understand visual infographics more than any other form of advertising and tend to focus more on information-carrying images rather than just text on a page.

Finally, in terms of buyer behaviour, the use of infographics can stick in the minds of some customers, with up to 65% of buyers being attracted to a product through visual means. 90% of information that is transferred to the brain is mainly made up of visuals, so it is no wonder that they are so popular.

Whether you agree or not, the statistics don’t lie; infographics are here to stay, and a must-have business tool for the foreseeable future.

Key Benefits of Infographics – your Brand.

Infographics not only have an impact on your customers, but they can also have a great impact on the image of your brand. Infographics are new, exciting and will get the attention of your target audience; and your brand will reflect that.

As this is the final blog post of 2020, we would like to wish everyone a great Christmas and all the best for 2021.

Stay safe and best regards,

The MindGenius Team.