Templates
Marketing Content Planning and Calendar Mind Map
Make sure you’ve covered all your content planning with this template
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1. What type of collateral are you preparing?
1.1. Examples
1.1.1. Blog
1.1.2. Video
1.1.3. Advert
1.1.4. Editorial
1.1.5. Press Release
2. Who is the intended audience?
2.1. B2B
2.1.1. Sector
2.2. Consumer
2.2.1. Interests
2.3. Age range
3. Purpose
3.1. What action do you want the reader / viewer to take?
3.1.1. Is there a call to action or is this brand awareness?
4. Publication Date
4.1. When will this be published?
4.2. Where will this be published?
5. Content
5.1. Outline the overall message that will be conveyed with this content and draft out the structure
6. Design Requirements
6.1. Brief the design work required to go alongside this collateral
7. Approval Steps
7.1. Write draft
7.2. Draft approval and comments
7.3. Write final copy
7.4. Approve copy
7.5. Publish
8. Feed into Collateral Calendar by adding dates to all the tasks to display output in Gantt view
8.1. Blog 1
8.1.1. Write content
8.1.2. Content approval
8.1.3. Images required
8.1.4. Publish Blog
8.1.5. Promote blog
8.2. Video 1
8.2.1. Brief concept
8.2.2. Write script
8.2.3. record script
8.2.4. Design assets
8.2.5. Prepare animation
8.2.6. Record script
8.2.7. Design assets
8.2.8. Animate
8.2.9. Publish video
8.2.10. Promote video
8.2.11. Approve concept & Script
8.3. Blog 2
8.4. Video 2
8.5. Blog 3
8.6. Video 3
8.7. Blog 4
8.8. Video 4