In today’s world, Social Media is the most crucial, and cost-effective, marketing tool there is. Regardless of whether you’re a multinational organization or a local café, you should be using social media to advertise, communicate and interact with both existing and potential customers. This blog will provide hints and tips to help get the most out of your social media marketing and expand your customer base.
Interact, Interact, Interact.
It sounds silly, but actually interacting with your customers rather than observing them can have a much better impact. If you would interact with them in a store, there is no reason why you wouldn’t do the same over social media. Interacting doesn’t always have to be with Customers. Interacting with other businesses, commenting on other blogs, engaging with people who perhaps need something you provide are just some of the examples of being pro-active rather than reactive when it comes to social media. Interactions help establish your brand name and grow your business. Any interaction, regardless of size, will bring nothing but benefits to the organization.
Take advantage of trending topics. Embrace your creative side, try and find a way to relate your business to these topics and watch your followers grow. At any one given time, there are thousands of accounts discussing these trending topics, this could translate into thousands of potential customers. Albeit not all of these people will end up being customers, but including yourself among the popular conversations and gaining a handful of new customers is still a handful more than you had before.
Quality over Quantity
While it is important to be interactive on social media, we can be sometimes guilty of oversharing (We all know that one person!). While it may be fine to post as much as you like from your personal accounts, from a business perspective translates to losing hundreds of potentially interested customers. It is the quality of your posts that will convince customers to buy; no one goes into a shop for the stock levels, they go for the quality product. Reduce your posts, know when the best time to post is and ensure all your posts have a meaning behind them.
Use a Composer
If you are looking to improve on your social media marketing, using tools such as Hootsuite, Zoho or Buffer will help you schedule, plan and time your posts. From experience, it can take forever to think out the perfect post, but using bulk composers eliminated overthinking (and also eliminated half of my bad jokes too!).
Using Infographics can be a great way of getting your point across. Not only is it one of the most engaging ways of marketing, using infographics can help you tell stories, visualize data and summarize information effectively.
While using these hints and tips could be a huge help to those looking to improve their social media presence, it is worth pointing out that the main ingredient for being a success on social media is your own creativity and passion. Want to get started? MindGenius have a range of templates perfectly suited to Social Media and Marketing; try some of them today!