Templates

SPIN Selling Mind Map

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1. Situation
 
    1.1. Facts needed to sell
 
    1.2. Tell me how….
 
    1.3. Minimise qty
 
    1.4. Don’t dilly dally
 
2. Problem
 
    2.1. Present situation
 
    2.2. Solution you bring
 
    2.3. Always a solution to a problem
 
    2.4. If not – no sale
 
3. Implication
 
    3.1. most powerful
 
    3.2. Introduce solutions late
 
    3.3. Induce pain into buyer
 
4. Pay-off
 
    4.1. Solutions
 
5. Positive implications
 
6. Buyer tells you
 
7. Turn it round